Updated October 2026.
FIYA is Hattem Mattar’s live fire restaurant in Keturah Reserve, Dubai. The entire concept centres on flame, smoke and outdoor dining among olive trees. Meat is important, but the menu also covers vegetables, fish, bread and desserts.
The open kitchen is the focal point. Flames remain visible throughout the meal, and the cooking stations give the restaurant a theatrical atmosphere without hiding the work behind the food.
Our visit included the brisket sandwich, filet steak, sweet potatoes and grilled carrots. The setting and open fire were as memorable as the dishes.
FIYA Dubai Review: Details
- Location: Keturah Reserve, Nad Al Sheba 1, Dubai
- Concept: Outdoor live fire cooking by Hattem Mattar
- Food: Grilled meats, smoked brisket, vegetables, fish, sandwiches and desserts
- Drinks: Bar Zero serves non alcoholic drinks
- Seating: Predominantly outdoor
- Reservations: FIYA reservations
- Current operator page: Mattar Reign Hospitality
- Current order menu: FIYA direct menu
The Setting
FIYA sits within the landscaped Keturah Reserve development. Trees, rocks and open space surround the dining area. Downtown Dubai appears in the distance.
The restaurant is built around several fire stations and a central open kitchen. Guests can watch meat and vegetables cook over wood and charcoal. The design makes fire part of the room rather than a hidden kitchen technique.
The outdoor format is particularly appealing during Dubai’s cooler months. Summer visits may depend on the weather and any seasonal operating changes.
Food and Live Fire Cooking
Hattem Mattar is known for barbecue and smoked meat. FIYA expands that style with grilled vegetables, steaks, fish, bread and sharing plates.
The brisket sandwich photographed during our visit brought the familiar Mattar barbecue style into a restaurant setting. Filet steak, sweet potatoes and mixed carrots showed how the kitchen applies live fire beyond brisket.
The flames create char and smoke, but the menu is not limited to heavy food. Current listings include salads, asparagus, cauliflower, seabass and broccolini.
Current Menu and Prices
The current direct menu lists the double picanha burger at AED 105. Hattem Mattar’s brisket pastrami sandwich is AED 125, while the truffle tenderloin sandwich is AED 155.
From the grill, a 200g tenderloin is AED 275 and a 285g ribeye is AED 270. Grilled chicken thighs are AED 90.
Vegetable dishes include charcoal roasted carrots at AED 45 and wood roasted cauliflower at AED 75. Mac and cheese starts at AED 65.
These prices place FIYA firmly in the premium casual dining category. The atmosphere, open fire and larger sharing format are a major part of the value.
Bar Zero and Drinks
Bar Zero was presented as a dedicated non alcoholic bar during our visit. Drinks were designed as proper mixed creations rather than simple soft drink substitutes.
The restaurant was not serving alcohol during our visit. Current drinks and operating arrangements should be confirmed when booking.
FIYA Review: Highlights
- Visible live fire: The open cooking stations make the preparation part of the experience.
- Distinct setting: Olive trees and landscaped outdoor space soften the urban location.
- Strong meat focus: Brisket, steaks and burgers remain central to the menu.
- Vegetable range: The grill is also used for carrots, cauliflower, asparagus and broccolini.
- Non alcoholic bar: Bar Zero gives the drinks programme its own identity.
- Dubai skyline views: The distant city view adds to the evening atmosphere.
Things to Note
- Hours need confirmation: The operator’s current page does not publish opening times.
- Outdoor dining dominates: Weather can affect comfort and availability.
- Prices are premium: Several meat dishes cost more than AED 100.
- Ordering was digital: Our visit used a QR menu and digital payment.
- The old website is unreliable: Use the current Mattar page and reservation link instead.
Tips Before Visiting
- Reserve ahead because outdoor tables and weekend periods can fill.
- Confirm the opening hours on the reservation page.
- Visit near sunset for cooler temperatures and skyline views.
- Order dishes to share so the table can try several fire cooking styles.
- Check the live menu before travelling because dishes and prices change.
For more from the same chef, read our Mattar at Time Out Market review. Our full Time Out Market Dubai guide covers the wider market.
FIYA Review: Video
The short video below shows the live flame cooking area during our visit.
FIYA Review: Photos
Frequently Asked Questions
Where is FIYA Dubai?
FIYA is inside Keturah Reserve in Nad Al Sheba 1, Dubai.
Who is behind FIYA?
The concept is led by Hattem Mattar and is listed by Mattar’s Reign Hospitality group.
Does FIYA serve vegetarian dishes?
Yes. The current menu includes salads and several vegetables cooked over wood or charcoal.
Does FIYA serve alcohol?
The restaurant was dry during our visit and operated Bar Zero for non alcoholic drinks. Confirm the current arrangement when booking.
The Brief Review Verdict
FIYA turns live fire cooking into a complete restaurant setting. The visible flames, landscaped surroundings and outdoor layout make it feel different from a conventional barbecue restaurant.
The menu has become broader and more premium since the original visit. Meat remains the focus, but vegetables, fish and lighter dishes give groups more flexibility.
Go for the atmosphere and share several plates. Confirm the hours before travelling because the operator does not currently publish a reliable schedule.