LUNCH, officially known as The Lobster Roll, is one of the most iconic food stops on the way to Montauk. The giant LUNCH sign on Montauk Highway has become part of the Hamptons summer landscape, sitting between Amagansett and Montauk like a roadside seafood landmark.
This is not a polished beach club or a trendy new Hamptons opening. It is more old school than that. LUNCH is a casual seafood restaurant built around lobster rolls, fried seafood, chowder, sandwiches, and the kind of relaxed roadside energy that makes sense after the beach.
For many people, the stop is part of the trip. You drive east, see the sign, pull in, and order a lobster roll. It is simple, nostalgic, and very Hamptons.
Review of LUNCH Montauk – Details
- Best For: Lobster rolls, casual seafood, road trips, beach day meals, Hamptons classics, family lunches
- Restaurant: The Lobster Roll, also known as LUNCH
- Location: 1980 Montauk Highway, Amagansett, NY 11930
- Area: Amagansett, on the way to Montauk
- Type: Casual seafood restaurant and roadside Hamptons classic
- Style: Old school, casual, nostalgic, beachy, family friendly
- Known For: Lobster rolls, fried seafood, chowder, seafood platters, pies, and the famous LUNCH sign
- Phone: 631 267 3740
- Website: lobsterroll.com
- Menu: LUNCH Amagansett Menu
- Instagram: @lunchlobsterroll
LUNCH Montauk Hamptons Review – Highlights
- Iconic Roadside Sign: The giant LUNCH sign is almost as famous as the food. It makes the restaurant feel like a real East End landmark.
- Classic Lobster Roll: The main reason to go is the lobster roll. It is the signature order and the item that built the reputation.
- Old School Hamptons Feel: LUNCH has a nostalgic quality that newer restaurants cannot easily copy.
- Good Beach Day Stop: The location works well before or after Montauk, Amagansett, Hither Hills, or a day by the water.
- Casual and Family Friendly: The restaurant feels easy for groups, families, kids, and visitors who want seafood without a formal setting.
- More Than Lobster Rolls: The menu includes chowders, fried seafood, sandwiches, fish dishes, salads, and desserts.
- Part of the Montauk Ritual: Even though it is technically in Amagansett, it feels strongly tied to the drive out to Montauk.
Review of LUNCH Lobster Roll Montauk – Things to Note
- It Is in Amagansett, Not Central Montauk: Despite the Montauk association, the restaurant is located on Montauk Highway in Amagansett.
- It Gets Busy in Summer: Peak weekends can bring waits, especially around lunch and early dinner.
- Prices Are Hamptons Prices: Lobster rolls and seafood are not cheap, so expect premium seasonal pricing.
- Go for the Classic Experience: This is more about nostalgia and seafood than trendy dining.
- Parking Can Be Tight at Peak Times: Arriving slightly early can make the visit easier.
- Check Seasonal Hours: Hours can vary by season, so confirm before driving out.
Review of LUNCH Montauk – Tips
- Order the Lobster Roll First: It is the signature item and the best starting point.
- Add Chowder: Chowder makes the meal feel more complete.
- Go Off Peak: Late lunch or an early dinner can be easier than peak noon rush.
- Bring Guests Visiting the Hamptons: It is a fun classic stop for first time visitors.
- Do Not Overthink the Order: Lobster roll, fries, chowder, and pie is the move.
- Pair It With a Montauk Day: Stop on the way out or on the way back from the beach.

