Nobody will believe you but its true, In-N-Out has a pop up in Dubai every 5 years to maintain their trade mark!
Review of In N Out Burger Dubai – Details
Address: Hadoota Masreya Restaurant, Ibn Battuta Mall, India Court, Dubai (click here)
Tel: +1 800 786 1000
Website:Â In-and-Out Burger
Review of In N Out Burger Dubai – Video Tour
For a video tour and walk through of the pop up check out the video below to get a better feeling of the special promotional pop up of In-N-Out Burger in Dubai.
Review of In N Out Burger Pop Up Dubai – Highlights
- These are very rare special pop ups that happen in selected markets outside the United States every few years. The pop up in Dubai took place on May 21st, 2021 from 11am to 2pm. There was another a few years back as well in Ibn Battuta mall as well – which is a strange location for such a prominent burger chain to open and test as it is on the edge of Dubai.
- When you enter the mall, you will see a large sign for In-N-Out Burger and the pop up is located inside Switch Bowling alley, which had been essentially rented out for the entire day by an event company who was managing the pop up for In-N-Out. There were socially distant queuing stickers on the floor and large line was forming as the pop up opened.
- Each visitor gets a lanyard or pin and wrist band (as pictured below) upon entering the pop up and the look and feel is reminiscent of a classic In-N-Out store in California, it is bright with the brands color scheme inside. At the counter you have limited menu items to choose from focusing on their famous double double and protein style (where the bun is replaced with lettuce) burgers.
- The staff on site are extremely friendly as ambassadors of this famous California burger chain.
- The prices are super affordable as the manager onsite from California mentions, they keep the prices the same as in the states, however 14 aed (approx 3.8 USD) for a double cheeseburger with everything (animal style) is extremely good value and clearly done on purpose just for promotional purposes and not to make a profit. Likewise a Coca Cola costs just 4 aed (approx 1.2 USD).
- Once you order as either dine in or take away, the food arrives within minutes and you can enjoy the delicious In-N-Out Burger without leaving Dubai. Everyone took a photo before diving in as was mandatory for this special event!
Review of In and Out Burger Dubai – Things to Note
- The pop up is only in Dubai for 3 hours, on May 26th from 11am till 2pm. It operates as a promotional stunt for the brand to keep its trade mark in the region which means it needs to do one every five years. When asked the In-N-Out manager on site in Dubai said that it is to test new markets and for market research.
- There are limited quantities for sale and the event is held on a first come first serve basis. The menu is also very limited and they do not even serve french fries, you just get regular potato chips with your order. Likewise the Coca Cola is served into a plastic cup poured by a team member directly from a can.
- There are just 4 team members from In-N-Out California present at the pop up – one at the front managing the operation and the rest in the kitchen overseeing the prep and orders. The rest of the staff are hired as part of a event management contract on behalf of the burger chain to run the pop up event.
Review of In N Out Burger Dubai – Tips
- Come early – we went at 10:50am just before opening and there was just a 30 minute queue to get in, but as we left around 11:40am the line was much longer, expect around an hour wait. So to avoid the long lines, next time you hear about an In-N-Out pop up in your city go early for the best experience, even if you aren’t entirely hungry yet!
- Buy the special pop up promotional t-shirt if there are still stocks available as they are only sold during these events and are very affordable at just 10 aed (about 2.7 USD).
- For other burger reviews click here.
Review of In N Out Burger Dubai – Photos
